Cabot's
Decking Forecast
Decking Forecast
Leah pitched, executed UX copy and developed communications for Dulux-owned wood care brand, Cabot’s. The Cabot’s Decking Forecast was a custom-built digital tool to help customers plan their decking project using real-time weather data.
Communications included social media, search advertising, a ChatBot and weather-based billboards that would display when conditions were great for a timber care project.
Agency: HBK
Creative Director: Stuart Penny
Lead Copywriter: Leah Morris


