Toyota
Grid-ID NFT
Grid-ID NFT
What the fuck’s a NFT? It’s the collectible of tomorrow, and members of the GAZOO Racing Club lapped it up with 1 in 3 eligible members minting their exclusive artwork. Plus, Leah’s EDMs had a 78% open rate (unprecedented).
This project involved collaborating with blockchain developer agency Moonshot and an extensive team of UX and visual designers to create a bespoke experience that would educate and entertain audiences, and marked a new frontier for the brand.
Read the press release
Agency: R/GA
Creative Director: Anita Forte
Associate Creative Director: Leah Morris
This project involved collaborating with blockchain developer agency Moonshot and an extensive team of UX and visual designers to create a bespoke experience that would educate and entertain audiences, and marked a new frontier for the brand.
Read the press release
Agency: R/GA
Creative Director: Anita Forte
Associate Creative Director: Leah Morris
