Toyota
Loyalty that moves you
Toyota Go is a nation-wide loyalty program for Toyota Australia customers. It offers rewards, online service booking, vehicle management and more.  
Leah led the development of the platform creative working closely with strategy, UX and design to deliver a comprehensive playbook ahead of launch. This required large-system and CX thinking that Leah is accustomed to from her extensive experience as Copy Lead on the Toyota website. 
Leah oversaw the verbal design for Toyota Go, providing nomenclature and creative messaging frameworks which she then executed across website, OOH, Dealer communications and more.  

Agency: R/GA
Associate Creative Director: Leah Morris
Creative Director: Anita Forte 

Check out more of our work

Underworks
Toyota
Coles
The Good Grocer
Toyota
Coles Supplier Social
Mavens
Lifestyles
Transperth
Coles Express
↑Back to Top