Coles Express
The Great Aussie Road Trip
The Great Aussie Road Trip
With 700+ Coles Express stores nationwide, the brand is a staple stop for any Aussie road trip. We created an activity book designed to keep kids entertained on the drive.
With only a small team, we curated the content and established the book’s style on a tight deadline. We collaborated with Nikita Ridgeway, who infused our design with some beautiful Aboriginal art elements.
For extra fun, we included a stamp collecting element so kids could mark it off like passport stamps. Each week, a new sticker was released for collection at Coles Express. We launched the booklet with a campaign which included social posts like a Great Aussie Quiz. POS and a range of digital placements including website banners and DOOH.
Agency: Big Red
Art Direction & Copy: Lauren Meyerkort
Design: Lauren Meyerkort & Heather Walker
Creative Director: Cam Trollope
Art Direction & Copy: Lauren Meyerkort
Design: Lauren Meyerkort & Heather Walker
Creative Director: Cam Trollope
