Transperth
Sweet Driver O' Mine
Sweet Driver O' Mine
This fun brief was to pump up commuters for the upcoming Guns N’ Roses concert, and to remind them that Transperth PT was the best way of getting there.
We amped up Guns N' Roses lyrics with a lick of Transperth flair, sprinkling it in wherever we could. Part of this meant creating a badass bus driver (with a custom tatt) for the hero visual. We think Axl would be proud.
Art Direction: Lauren Meyerkort
Design: Lauren Meyerkort
Creative Director: Liz Hammond
Art Direction: Lauren Meyerkort
Design: Lauren Meyerkort
Creative Director: Liz Hammond
