Skyn
Democratising sex toys
When it came to launching SKYN Australia’s adult toys, Leah helped develop a digital campaign that generated mass awareness and online sales of their new range.
Without a strategy, Leah used the brief to develop one – aiming to ‘democratise sex toys’ due to the low price point of the product. To do this, she build on SKYN’s existing line ‘feel everything’ with a new version: ‘Everyone deserves to feel everything’.
Although the campaign utilised heavily regulated digital platforms that blocked sex-positive communication, the creative cut through with its exciting and inclusive messaging – perfect for a brand looking to democratise adult toys.
Leah also developed the campaign copy which was executed across social media and search.
The client’s Global Brand Director loved this campaign so much, the rollout was extended throughout APAC and to Europe also.
Agency: HBK
Creative Director: Stuart Penny
Lead Copywriter: Leah Morris
Creative Director: Stuart Penny
Lead Copywriter: Leah Morris
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