Toyota
Pump up your points
Pump up your points
How often do you get to make an ad with 80s aerobics? ‘Pump up your points’ was a fun way to launch flybuys’ new app, driving members to get ‘flybuys fit’ by downloading it. The main character Phoebe had a simple message – use the app to
get more points and in turn, more rewards for your loyalty when shopping.
The campaign exceeded its KPI for app downloads by more than 100%, delivering unprecedented success for this Aussie household name.
The campaign exceeded its KPI for app downloads by more than 100%, delivering unprecedented success for this Aussie household name.
Agency: Big Red
Art Director: Tony Zourkas
Copywriter: Leah Morris
Art Director: Tony Zourkas
Copywriter: Leah Morris
