The Good Grocer
Discover a world of goodness
Discover a world of goodness
Crafting a whimsical world of goodness was a delight for the crafty Lauren, and a great way to show customers that The Good Grocer isn’t your average supermarket.
‘Discover a World of Goodness’ is all about celebrating the fun of exploring new flavours and finding delicious surprises around every corner. Just look at the tiny folk riding their chilli kayaks past forests of broccoli! Each world represented different offerings from the store, and helped drive more foot traffic and sales for the IGA-owned supermarket chain.
Plus, the client loved it and immediately added Lauren to her Christmas card list.
Agency: Rare
Creative Director: Liz Hammond
Senior Art Director: Lauren Meyerkort
Copywriter: Simon Mullin
Designer: Lauren Meyerkort
‘Discover a World of Goodness’ is all about celebrating the fun of exploring new flavours and finding delicious surprises around every corner. Just look at the tiny folk riding their chilli kayaks past forests of broccoli! Each world represented different offerings from the store, and helped drive more foot traffic and sales for the IGA-owned supermarket chain.
Plus, the client loved it and immediately added Lauren to her Christmas card list.
Agency: Rare
Creative Director: Liz Hammond
Senior Art Director: Lauren Meyerkort
Copywriter: Simon Mullin
Designer: Lauren Meyerkort
